May 11, 2023

Senior Digital Marketing Manager

  • REA Group
  • Richmond, Melbourne VIC
Full time Marketing

Job Description

  • Dynamic and fast-paced role with huge scope, breadth and business exposure

  • Lead a high-performing team

  • Permanent role

We're REA

REA Group  is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property.
With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to be named in Australia’s “Top 5” Best Workplaces two  years in a row, as well as being recognised as a Best Workplace for Women.

What the role is all about

Reporting into the Head of Consumer Marketing, the Senior Digital Marketing Manager role is focused on leading the acquisition and digital brand strategy for REA Group’s brands -,, and Mortgage Choice.

  • Build and plan the strategy to achieve REA Group’s business targets and brand goals through consumer-focussed and data-led marketing campaigns across digital channels (search, organic social, paid social, display, video, mobile, sponsored content).

  • Contribute to the brand marketing strategy for REA Group’s brands, ensuring that digital channels are represented, and that the digital strategy is aligned to overall brand objectives.

  • Develop, lead and mentor the Digital Marketing team, setting clear KPI’s, targets and performance metrics.

  • Lead a team of 2 Performance Media Managers and 3 Performance Media Specialists, who work to ensure that campaigns run seamlessly and at optimal performance.

  • Management of digital marketing budgets, including forecasting and optimisation of spend across channels.

  • Ownership of organic social channels, including Facebook, Instagram and Twitter. Collaborate with the Content team to publish engaging articles and insights.

  • Collaborate with cross-functional teams, including product, SEO, content, and analytics to develop and execute integrated campaigns.

  • Work with the Marketing Analytics team to evaluate channel performance using data-driven measurement solutions. Use this data to make budget and channel decisions.

  • Ensure all online output, both organically and across paid channels, is consistent and aligned with overall brand and content guidelines.

  • Take on new initiatives/projects that will help transform the current digital marketing activity.

  • Keep up to date with the latest trends and best practices in digital marketing and apply this knowledge to continuously improve our digital marketing efforts.

Who we’re looking for…

We’re looking for a strategic leader with a deep understanding of how to balance the goal of brand awareness and consideration with an emphasis on driving positive return on investment from an optimised mid-low funnel.

  • 7+ years’ experience in digital or performance marketing.

  • Deep understanding of performance marketing channels, with a proven track record of developing and executing successful campaigns that deliver impact on business objectives.

  • Sound knowledge of brand metrics, and how digital channels can be used to drive outcomes.

  • Experience working with in-house technical teams to drive the implementation of tagging and future-proof measurement solutions.

  • Excellent analytical and problem-solving skills, with the ability to use data to inform decisions and optimise campaigns.

  • Experience using Analytics tools, such as Google Analytics and/or Adobe Analytics.

  • Experience partnering with Brand teams to deliver bespoke / best practice assets across digital channels.

  • Experience managing in-house social media teams and developing social media strategy.

  • Strong communication skills, both written and verbal.

  • A natural teammate, with a track record of cross-functional leadership and partnership.

  • Proactive mindset, comfortable working independently to seek opportunities that maximise channel impact.

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development – both professionally and personally. Your experience with us is something we take seriously.

We offer: 

  • A hybrid and flexible approach to working -  

  • Flexible parental leave offering for primary and secondary carers 

  • Programs to support mental, emotional, financial and physical health & wellbeing

  • Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.

  • Hack Days so you can bring your big ideas to life  

  • Performance recognition programs because hard work should never go unnoticed

Our commitment to Diversity, Equity, and Inclusion  

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking - be it cultural and ethnic backgrounds, gender identity, disability, age, sexual orientation, or any other identity or lived experience. We know diverse teams are critical to maintaining our success and driving new business opportunities. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

If you like the sound of us, then we think you should apply today. We're proud to be Circle Back Initiative Employer and we commit to respond to every applicant. While we're looking at your application, and preparing to come back to you with an update, why not get to know us a bit more through our various social channels?