Mar 15, 2023

Head of Marketing & Insights

  • REA Group
  • Richmond, Melbourne VIC
Full time Marketing

Job Description

  • Explore, test and try new things in a fast-paced environment

  • Collaborate with curious, creative and solution-driven teammates

  • Experience flexible hybrid working arrangements

This is a 12-month fixed term parental leave contract in our REAx team. However, we’re always keen to see our people experience growth and have impact across our business – chat with our recruitment team to understand potential opportunities at REA Group beyond this contract.

We're REA 


REA Group  is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property. 
With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help every step - whether that's finding or financing your next home. 


Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we're proud to be named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.


Where the REAx team fits in

People's passion for property is ongoing and consumer needs are always evolving. The power of these two ingredients led to the creation of REAx.  

REAx is shaping the future of property. We are the team behind property research site, and we are creating new products and solutions that will impact how Australians experience property, today and into the future. 

We are committed to innovation and are excited about charting new territories. The property process is far from simple – there are lots of opportunities to do it better. We truly believe in progress over perfection, and we are only just getting started.

What the role is all about:

This role is responsible for all things Marketing, Audience and Consumer Experience (CX) for REAx, as we continue to build the experience and solutions in the Australian market.

As the experience evolves, so will the marketing strategy and execution, and this role will take the lead in the development and delivery of the integrated marketing and communications strategy based on the brand’s positioning and objectives, and key stakeholder objectives. A priority is to ensure that key internal and external stakeholders are communicated with effectively, through thoughtful, relevant and concise key messages. 

This role also leads the Insights and CX functions within REAx and is responsible for building a culture of continuous improvement in these teams while working with stakeholders right across the business.

While no two days are likely to be the same in this role, typical responsibilities and activities will include:

  • Partnering with the REA Group Customer team to define customer value propositions, GTM plan and channel execution supporting both major and minor initiatives

  • Mentoring the Consumer Experience Operations Lead in developing and executing the CX strategy for’s research and marketplace experience

  • Championing data-driven decision making by communicating insights, highlighting impacts, and engaging stakeholders about product and audience performance across the REAx team

  • Leading and mentoring the Senior Reporting and Insights Analyst to support and unblock their development of a suite of resources across product and audience reporting

  • Defining the Consumer acquisition and engagement strategy with an insights-led approach to audience segments and behaviours

  • End to end creative campaign management, including ideation and producing marketing communication

  • Developing and building consumer marketing campaigns that align with site product development milestones and priorities

  • Building and maintaining relationships with key stakeholders in product, marketing group and sales group to ensure campaigns are implemented successfully to achieve objectives

  • Leading the development of key messages for communications into the broader REA Group business, with a particular emphasis on socialising the Property product at launch and through its evolution

Who we’re looking for 

  • A background in product marketing (demonstrated experience in working with product and engineering teams)

  • Relevant qualifications and prior experience in marketing, communications, digital media or an equivalent discipline 

  • Demonstrated ability to leverage consumer and product research to develop messaging and programs that drive user growth

  • Excellent communication and project management skills

  • Great writing skills, with the ability to switch between writing styles

  • Well-developed analytical skills – someone who is able to look at the numbers and tell a compelling story

  • Ability to work in a fast-paced environment with multiple and changing priorities while maintaining strong attention to detail

  • Excellent relationship building, negotiation, and influencing skills

We’re also looking for someone who identifies with the REAx Team Attributes:

  • Live and breathe it. Work with passion and high accountability for great impact

  • Progress over perfection. Move with speed, be creative, bold, and decisive.

  • Bring your spark. Share the fun, spread positive energy.

  • Value the team. No heroes here.

The REA experience 

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development – both professionally and personally. Your experience with us is something we take seriously. 

We offer:  

  • A hybrid and flexible approach to working -    

  • Flexible parental leave offering for primary and secondary carers  

  • Programs to support mental, emotional, financial and physical health & wellbeing 

  • Our Because We Care program, which offers employees volunteering leave, community grants and matched payroll giving 

  • Join Hack Days to bring your big ideas to life   

Our commitment to Diversity, Equity, and Inclusion   

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking - be it cultural and ethnic backgrounds, gender identity, disability, age, sexual orientation, or any other identity or lived experience. We know diverse teams are critical to maintaining our success and driving new business opportunities. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch. 


If you like the sound of us, then we think you should apply today. We're proud to be Circle Back Initiative Employer and we commit to respond to every applicant. While we're looking at your application, and preparing to come back to you with an update, why not get to know us a bit more through our various social channels?