Creative Lead (International), Visual Content

What you'll do (responsibilities)

• Build a deeply collaborative working relationship between the International and Strategic, Product, and Content teams within Visual Content, ensuring that you and your team are tightly aligned with Group priorities, strategy and craft excellence.
• Grow and maintain strong relationships with the Principle Creative Lead (Product + Content) as well as the external Product Localisation team to advocate for International Content needs in the product development process.
• Own development, implementation and maintenance of Visual Standards and Technical requirements for our international content in partnership with the Locale Creative Leads.
• Integrate user research and insights from Content Strategy & Insights (CSI) and Global Services to ensure our Templates are meeting the needs of our international users and helping to drive Canva's goals.
• Collaborate with Creative Leads (Strategy), in particular the Campaign Strategy lead for Seasonal Events and Local Marketing Campaigns, to build local and cultural insights into strategic plans.
• Recommend production streams in line with budget and ROI to support the development of International Templates as the business requires. 
• Brief International Creative Leads on upcoming initiatives and goals, and see them through to completion. 
• Be responsible as the primary approver of Creative Direction for International Template Design across all of Canva's library.
• Lead campaign analysis and retrospectives on how International content across different products and locales are performing, and make recommendations to Visual Content and Leadership on improvements to drive growth and quality. 
• Advocate for design across cultures at a Group Level, bing the "go-to" for advocating authentic international design for International Content across the Canva product. 
• Represent VC in Show and Tells to share wins, best practice and product insights, and proactively share knowledge and insights on Cultural Design area via ‘Brownbags’ and other accessible documentation
• Coach team members across your area of craft expertise, championing world-class user experience for International templates design. 
• Continuously develop your understanding of design across cultures, identifying creative trends and product features that will enhance our International content experience.
• Monitor the competitive landscape and advocate innovation in our International Templates design, both across your team and to Visual Content leadership. 
• Identify areas for skills growth and career development across your Coachees.

What we're looking for:

• Be an expert on international design culture and trends and ensure that Canva content remains current, relevant and authentic in our international markets.
• Have extensive previous experience leading an international creative team of designers, overseeing both bespoke and localized creative content in a fast paced Digital Media environment. 
• Have an acute understanding of the different content needs across our products and user groups, particularly how user content needs and expectations change depending on their locale, and leverage that knowledge to deliver authentic, local sets of content that enables those users to achieve their tasks efficiently and at high quality.
• A senior leader who is comfortable communicating and engaging with Canva leadership, organizational stakeholders, and growing, coaching and mentoring a team of editorially minded individuals. 
• A keen eye for what makes great design, and how creative trends and aesthetics can be adapted or changed to resonate with a local audience. 
• A great understanding of cultural nuances, aesthetics, trends and sensitivities across a wide range of international regions (Asia, Middle East, India, South America etc.)
• An ability to interpret international user trends and data, working collaboratively with our Content Strategy and Insights team to use that insight to bring our editorial and curated content to life in a timely fashion. 
• Ability to work autonomously in a fast-paced, high-growth environment, driving momentum with strategic projects and large-change initiatives even amongst ambiguity.