Mar 04, 2023

Digital Analytics Specialist - 12 month fixed term contract

  • REA Group
  • Richmond, Melbourne VIC
Full time

Job Description

  • 12 month fixed term contract
  • Experience Hybrid working arrangements in a flexible environment
  • We are open to applicants Australia wide

We're REA

An Australian start-up success story we're quietly proud of.

From a garage in Melbourne to the global stage is an achievement we're humbled by. Our idea to put pictures of houses on the internet has blossomed since 1995, and we now have businesses across Australia, India and North America.

Our purpose is to change the way the world experiences property. No matter where you're at on your property journey, we're here to help on every step - whether that's buying, selling, renting or renovating.

Some of our brands include,,, and Mortgage Choice.

We're proud to be named in Australia's "Top 5" Best Workplaces two years in a row. This recognition is a great proof point of our unique and special culture. A culture that is driven by our people, our values, and our commitment to making a difference in the community.

What we’re doing

This role sits within the Personalisation and Privacy tribe, one of the Tribes which sits within the Consumer Group. The Consumer Group’s mandate is to be the number one destination for Australian property and real estate through having the most engaging and best real estate and property experience. The Personalisation and Privacy Tribe supports and develops much of our marketing technology stack and platforms, and a privacy first user experience which underpins REA’s revenue, product growth and world class user experience.

As a Digital Analytics Specialist you will be a subject matter expert and champion of:

  • Tag Manager implementations
  • Analytics implementations, primarily Adobe Analytics (Omniture), Google Analytics and Snowplow, but others as required (e.g. Amplitude, Nielsen, Krux etc.)
  • Defining our data layer and schema management

You will need to engage consultatively with many different teams and stakeholders across Product, Tech/Delivery and Digital/Analyst teams, who require guidance in collecting and utilising our audience and clickstream data effectively. To do this you’ll be responsible for:

  • Eliciting or coordinating detailed data capture requirements from various stakeholders across REA.
  • Supporting teams in the use of TealiumiQ and ensuring the data layer definition and tag management process is well understood by stakeholders.
  • Scoping and documenting impacts of tracking implementations and schema changes on downstream data products.
  • Translating REA data layer definitions into analytics endpoint required formats.
  • Implementing tagging logic and data collection configuration via TealiumiQ interface and custom JavaScript.
  • Using your analytical and technical skills to support resolution of data collection and quality issues in development, staging and production environments.
  • Using your awesome technical analytics development skills to enhance our stack or solve technical challenges.
  • Using your awesome analyst skills to find solutions to problems using our data platforms and analytics.
  • Supporting new tag deployments, tracking and data collection methods across our digital experiences.

What we’re looking for

  • Good practical knowledge and hands on experience of digital analytics implementations across web and app technologies and architecture
  • Prior experience working with any of: TealiumIQ (any TMS), Adobe Analytics (Omniture) and/or Google Analytics products or tech stacks
  • A passion for data and how it can be used to solve real problems.
  • Knowledge of programming, system design, and database concepts.
  • A good general understanding of the Martech eco system is also preferred.
  • Strong analytical skills, including ability to interpret complex business needs and translate into requirements and data specifications for technical solutions.
  • Demonstrated experience in workshop facilitation and requirements elicitation techniques.
  • Ability to converse with technical and non-technical people at all levels of the organisation.
  • Effective time management and prioritisation.
  • Ability to manage concurrent streams of work.
  • Ability to work productively and autonomously in a fast paced environment.
  • Pedantic attention to detail as it relates to data and software development.
  • Tertiary level qualifications in Business, Science, Engineering or Marketing.


  • Intermediate or higher SQL and JavaScript skills are highly considered
  • Familiarity with APIs and complex JSON data structures.
  • An understanding of Agile ways of working.

But we don’t just look for someone based on their skills and expertise.  It’s our connection, acceptance and genuine care for each other that makes REA a great place to work. That means you also need to be:

  • Savvy minded and have curiosity to think a little left of field / outside the box
  • A strong and creative communicator
  • Friendly, approachable and have good relationship management skills
  • An avid contributor to our inclusive culture - we celebrate different perspectives and all play an active role in creating a sense of belonging

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development – both professionally and personally. Your experience with us is something we take seriously.

We offer:

  • A flexible working environment, meaning we strike the balance of what you need and what works for the business (and yes, our leaders fully understand the benefits of working flexibly)
  • A hybrid approach to the future of work -
  • Generous and flexible parental leave offering for primary and secondary carers
  • Support for your mental and physical health and wellbeing via our Wellbeing Program
  • Because We Care program which includes volunteer leave and community grants, to ensure you have the opportunity to give back to your community
  • Hack Days for you to bring so you can bring your big ideas to life in a supportive learning environment
  • An additional day of leave just for your birthday

Oh, and by the way:

At REA we value diversity and inclusion in all forms. Gender, religion, ethnicity, LBTGIQ+, neurodiversity and so much more. Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you've got the must-haves, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.