Feb 25, 2023

Lifecycle Marketing Specialist - B2B Marketing

  • Canva
  • Manila, Philippines

Job Description

Canva’s Commitment and Mission

At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We look for many different skills and abilities, as well as how you can enhance Canva and our culture. So, even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you! 

Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 110+ million monthly active users across 190 different countries and a team of over 3,400 people… and the best bit is that we’ve only achieved 1% of what we know we’re capable of. 

Join us and design your future.

About the Lifecycle Marketing Specialty

As a Lifecycle Marketing Specialist specializing in B2B Marketing, your main goal is to deliver value to mid-market and enterprise users via email, push notification and in-app messages. This is a new role and you’ll be in tandem with B2B lifecycle specialists who own the self-serve/small business segments of our B2B audience.

You will build messaging campaigns that help move our mid-market and enterprise users through our conversion funnel towards a sales-assisted purchase, working closely with the B2B Lifecycle Lead who is in charge of the overall strategy. You’ll also work on programs to drive product adoption, account expansion, and repeat usage within this audience segment.

This role is highly cross-functional: you will be working with stakeholders across the business including: data analysts, product marketers, designers, copywriters, content strategists, and product growth specialists. Excellent project and stakeholder management skills are key in this role.

Canva’s B2B audience is broad and complex. We’re looking for someone who can focus on supporting users in large companies, being mindful of both self-serve and sales-assisted motions. You’ll help build life-long relationships with this audience, from prospect to internal advocate, helping them get the most out of Canva and driving adoption within their organization. 

What you'll do

  • Partner with the content and growth strategists to implement the messaging program for mid-market and enterprise users from acquisition to evergreen engagement
  • Partner on a content strategy to deliver value to business users and keep them engaged over time
  • Track and analyze key metrics like engagement and conversion rates and optimize accordingly
  • Optimally prioritize requests from stakeholders to ensure you’re always working on the most impactful initiatives
  • Implement personalisation technologies to improve campaign relevancy at scale
  • Work with design specialists to improve visual impact of our communications, demonstrating Canva’s role in owning the visual economy 

About you

  • 2+ years of lifecycle marketing experience preferably in the B2B space.
  • Experience using marketing automation, and business intelligence software such as Braze, Pardot, Looker, Mode or similar.
  • Experience optimizing marketing funnels and producing email/mobile programs that drive conversions, for example: product adoption, product trials, sales meetings, and seat expansion.
  • Ability to employ a creative, experimental, iterative mindset with the desire to test and learn quickly.
  • Ability to work both collaboratively and autonomously. No task is too small or too big — you’re happy to do whatever the business and our customers need.
  • Proven sense of initiative and accountability - you enjoy taking ownership for driving your projects
  • Experience working in a SaaS business with both product-led and sales-led motions, is helpful but not crucial.
About the B2B Growth Team

At Canva, we’re making design simple and accessible to everyone, including workplaces. The B2B Growth Marketing team’s mission is to drive awareness, consideration, and adoption of Canva’s paid products amongst business users. We do this through demand generation campaigns, lifecycle nurturing, product-led growth, thought leadership, skill building content, and more.

Working at Canva 

Our culture is unlike anywhere else and we design your #CanvaLife experience to empower you to do the best work of your life.  

Whether you’re in the office, working from home or choosing your own adventure, our benefits for permanent Canvanauts include: 

A temporary work from home setup as we prepare to provide a safe environment for Canvanauts who would like to work in the office. Our Future of Work plan is to move towards a hybrid work model (in-office & from home) You and your team can determine your ideal work setup. Whichever works best for you, #KayaSaCanva.
Unique and flexible leaves options: :Recharge and go on your next getaway or simply take time off for yourself through our Vacation Leave, Give back through our Volunteer Leave to help out a charity or NGO of choiceSupport yourself or take care of your loved ones (even your furbabies) through our Sick or Carer’s Leave 
Focus on your own growth and development through our Professional Educational Leave 
An annual Vibe & Thrive allowances for you to spend on anything that supports your wellbeing. Whether it’s a workshop, an electronic stand-up desk, a gym membership, or dinner with a teammate, we encourage you to do what you need to do in order to thrive.
Virtual and in-office wellness and development benefits including Canva University, Employee Assistance Programs, Fitness Classes and more to support your physical, mental, and social wellbeing.
Canva For Good program that matches your not-for-profit donations and a range of sustainability and ethical initiatives to get involved in. 
A variety of Canva clubs that you can join to connect you to fellow Canvanauts with similar interests. From cycling, skincare, pets, to foodies (and the list goes on), we got you covered! Club activities can also be done remotely or in person. 

We make hiring decisions based on your experience, skills and passion. Please note that interviews are conducted virtually. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.