Feb 17, 2023

Product Manager- Brand Experience

  • Canva
  • Sydney, New South Wales, Australia
Product Management

Job Description

Canva’s Commitment and Mission

At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We look for many different skills and abilities, as well as how you can enhance Canva and our culture. So, even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you! 

Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 100+ million monthly active users across 190 different countries and a team of over 3,000 people… and the best bit is that we’ve only achieved 1% of what we know we’re capable of. 

Join us and design your future.

At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform! Inspired by a team of talented thinkers, an amazing culture and remarkable growth trajectory – we’re out to change the world, one design at a time.

Since launch in August 2013 we have grown exponentially, amassing over 30 million active users across 190 different countries who have created more than 1 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we are capable of!

Product Management @ Canva 

The mission of Product Managers at Canva is to create the most accessible design tool for every person in the world. We believe that we can improve the world by empowering everyone to design and communicate visually.

As a Product Manager at Canva you help set this vision, define what that future looks like, and build the products and features that get us there.

Product Managers collaborate with Canva’s founders to set the strategic direction, scope, and success metrics for product initiatives. We work across teams of designers, software engineers, marketers and analysts to ensure we're delivering an exceptional experience to all our users. We are responsible for implementing and collaborating on product strategy, road mapping, and prioritisation as our product grows. 

It’s our responsibility to see products through their entire lifecycle—from concept through to validation, build, post-launch analytics and iterations.

About the Design Productivity Group @ Canva

The Design Productivity Group is on a mission to help everyone from kindy to the workplace to improve the quality and consistency of their designs, to be more productive, to reach and expand their audience, and achieve their goals.

The Group delivers amazing product experiences across all Canva’s subscription plans - Free, Pro, Teams, Education and Not-For-Profit - which have millions of customers in almost every country around the world and are responsible for driving much of Canva’s revenue. 

Brand Experience is a collection of teams in the group focused on making it easy for anyone to stay on brand. We have an exciting and bold vision to empower users to create, manage, and scale their brands to ensure every employee in their organisation can communicate visually while maintaining brand consistency.


  • Define a clear strategy and roadmap with the team and leadership that will help grow subscribers, user frequency and retention.
  • Help execute an effective discovery process for the team’s features, as well as serve as the domain expert on user JTBD. 
  • Work with designers to solve real problems through flawless user experiences
  • Work with the team of engineers to set (and hit) crazy, big delivery goals
  • Work with a passionate, cross-functional squad of product marketers, data analysts and more to deliver amazing outcomes to our users.
  • Recognise the biggest picture, communicate, collaborate, and compromise effectively with collaborators and other PMs for the best outcome for Canva

Experience we're looking for

  • Experience as a product manager of a SaaS software product, with experience working at scale a huge plus.
  • Someone who enjoys collaborating with a team of amazing people to ship innovative solutions  - and can point to an impressive record of doing so.
  • You’re a strong communicator - can speak the language of engineering, data, design, operations and can coordinate cross-functionally with each to achieve big wins.
  • Really strong UX skill set. Understands more than just the fundamentals of good UX, loves Canva’s seamless and simple design and is going to be ruthless in protecting it.
  • Someone who can generate insight based on vision, data and user feedback, clearly define a direction for a team and then execute in a fast-paced environment to deliver customer value and delightful experiences. 
  • You have an ownership mentality and high agency to get projects from concept to reality as quickly as possible!
  • You move ideas from the chaos of brainstorming and mock-ups to the clarity of execution and impact.

What you'll achieve in the first 3-6 months

  • Settle in and learn about your team and how users are using our brand experience features  today
  • Gain valuable context about the branding needs of our user base including solo users, teams users, education users, and many more user segments
  • Launch and land a number of the exciting in flight projects to our users to improve the adoption of our core brand capabilities and deepen the engagement of these customers
  • Dive deep into the brand experience vision and user needs, and define a roadmap for the next season that is optimised for speed and impact while making Canva the go-to platform for our customers to design on-brand.

You’ll love this role if

  • You love building multiplayer products 
  • You want to understand why users do what they do
  • You care deeply about building amazing experiences users use every day
  • You love having a huge business impact
Working at Canva 

Our culture is unlike anywhere else and we design your #CanvaLife experience to empower you to do the best work of your life.  

Whether you’re in the office, working from home or choosing your own adventure, our benefits for permanent Canvanauts include: 

Equity packages for you to truly be a part of the Canva journey. 
We have a hybrid work model (in-office & from home), with our offices are always open to you balancing flexibility and connection
Flexible leave so you can recharge, give back, support others or focus on your own professional development.
Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development.. because you know what you need to Vibe and Thrive, better than anyone.
Virtual and in-office wellness benefits including Canva University, Employee Assistant Programs and Fitness & Meditation Classes.
Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in.   

We make hiring decisions based on your experience, skills and passion. Please note that interviews are conducted virtually. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.