Oct 13, 2021

Product Lead, Large Businesses (B2B SaaS)

  • Canva
  • Sydney NSW, Australia

Job Description

We’re constantly working towards making Canva the best place to work, for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community all around the world. We celebrate uniqueness and whatever makes you, you and encourage everyone who wants to help us transform the way the world designs, to join us on this journey. We value all different types of experiences. If you don’t think you quite meet all of the qualifications, we’d still love to hear from you.  

About Us
At Canva, our mission is to democratise design and empower creativity for anyone and everyone, on every platform. Inspired by a team of talented thinkers, an amazing culture and a remarkable growth trajectory – we’re out to change the world, one design at a time. 

Since launch in August 2013, we have grown exponentially, amassing over 60 million monthly active users across 190 different countries who have created more than 6 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we want to do.

Product Management @ Canva 
The mission of Product Managers at Canva is to create the most accessible design tool for every person in the world. We believe that we can improve the world by empowering everyone to design and communicate visually. As a Product Manager at Canva you help set this vision, define what that future looks like, and build the products and features that get us there.
Product Managers collaborate with Canva’s founders to set the strategic direction, scope, and success metrics for product initiatives. We work across teams of designers, software engineers, marketers and analysts to ensure we're delivering an exceptional experience to all our users. We are responsible for implementing and collaborating on product strategy, road mapping, and prioritisation as our product grows.  It’s our responsibility to see products through their entire lifecycle—from concept through to validation, build, post-launch analytics and iterations.

About the group:
The Businesses & Education Group is on a mission to Empower businesses of all sizes to achieve their goals through visual communication. We are responsible for the overall product experience and success of our paid teams' products; Canva Pro & Enterprise. Whether you’re collaborating on an infographic, crafting marketing materials, or a building pitch deck for your business.
Growing our adoption and expansion in businesses of all sizes has become a key strategy this year at the entire company level. Our group is doubling down on doing our premium products and new product initiatives for businesses, as well as building up a high performing GTM team of B2B marketing and Sales & Success, to supercharge our growth.
Canva already counts many active users from over 85% of Fortune 1000 companies amongst our 60 million + MAUs, and this is growing rapidly every day, so we have a huge opportunity in front of us.
We are early on in our journey to make Canva the household name for teams and businesses, and there is a whole lot more to do to achieve our vision and so we are looking for a B2B Product Lead  to join us and help propel us towards our vision.

About you:
You have a growth mindset and value detail as much as the big picture. You thrive in a collaborative fast-paced environment, working with Product, Design, Marketing, Sales and everyone else in between to solve the highest impact problems for our users and Canva’s business. Continually learning and adapting, you strive to grow yourself and those around you. You love to take green-field opportunities and build solutions, teams & processes to solve them. Living and breathing all things growth, you make data-informed, strategic decisions and deliver on them to lead your team to great results. 


  • Product Strategy - Own our cross-company B2B product roadmap.
  • Collaborating with leadership peers across Canva to shape and drive the highest impact roadmap possible
  • Product Execution - Coordinate our team(s) to deliver on this roadmap
  • Subject Matter Expertise - Become an internal subject matter expert on the needs of businesses, small and large GTM
  • Partner with our Sales & Marketing on go-to-market - ensuring all our insights and opportunities are feeding back into our Product & Growth roadmaps, and ultimately doing whatever it takes to hit our growth goals.
  • Operational Excellence - Partner with Program Management to ensure we are building a world-class, high-performing team of cross functional experts from Product, Sales & Marketing.
  • Lead cross group product initiatives to solve big B2B problems that require many different product teams across Canva to come together and execute on. 

Goals the candidate will achieve in the first 6-12 months

  • Understand the different types of businesses on Canva today, how we acquire them, how they form, what they value, and why they stay
  • Understand Canva’s business - how we grow, our levers and metrics
  • Forming our Large Businesses strategy, what will differentiate Canva’s Pro Teams product from Enterprise and what compelling USP will help us achieve our goals for being adopted by large organisations around the world.
  • Continue to evolve our B2B Product strategy to demonstrate the value of Canva being used in teams to users and improve our conversion to teams and seat size? 
  • Dive deep into the verticals Canva is targeting and get to know the jobs to be done of the verticals we know less about.
  • Using this information to continue to evolve our B2B product roadmap. 
  • Work with the team to ship the B2B product roadmap in the first 3 months to learn our end to end product process
  • Work with Product Leadership to form our cross-company B2B product strategy & roadmap and to influence the roadmap of all Canva’s groups to meet the needs of all B2B users.  
  • Partner with our Sales & Marketing on go-to-market - ensuring all our insights and opportunities are feeding back into our Product & Growth roadmaps, and ultimately doing whatever it takes to hit our growth goals.
  • Work with our Product Growth squads to ensure we are building a highly scaled, automated and personalised B2B growth engine through identifying high potential B2B customers amongst our 60 million+ MAUs
  • Take on ownership of operationalising and scaling our org to deliver on our company wide B2B growth strategy

Experience you'll have

  • You have 5+ years of experience in a product-led B2B SaaS company in a product or operational leadership capacity. 
  • You love solving ambiguous business problems, and building solutions, processes and teams around them.
  • Data, experimentation and AB testing is your second language
  • You feel at home when using data to make decisions—whether that’s analytics, user research, survey feedback, or in-person user testing.
  • When presented with competing imperatives and a mountain of data, you can identify and organize clear, concise actions, arriving at appealing and practical solutions to problems.
  • Your growth skills are sharp but so is your eye for a great product experience
  • You love jamming with the Marketing team on a new campaign idea, and jumping in on Sales calls to learn the challenges & aspirations of our customers.
  • You pride yourself on being an owner and getting projects from idea to live as quickly as possible!
  • You move ideas from the chaos of brainstorming and mock-ups to the clarity of execution and impact.
  • You thrive on being in the middle of a cross-functional team, wearing lots of hats and doing whatever it takes to help your team and the business succeed.
We make hiring decisions based on your experience, skills and passion. If you’re keen to apply and need reasonable adjustments or would like to note which pronouns you use at any point in the application or interview process, please let us know.