Jan 03, 2023

Digital Marketing Automation Specialist

  • Bendigo and Adelaide Bank
  • Adelaide,Bendigo,Brisbane,Ipswich,Melbourne,Sydney,All Locations

Job Description


  • Do you love the data side of marketing?  Use your segmentation skills to find the right customer for our digital campaigns
  • Join an organisation with strong values, a community focus and a great culture
  • All locations considered, hybrid office/home work environment


To be Australia’s Bank of choice we need to be constantly changing and evolving, offering our customer’s creative and innovate products and services. Our Digital Marketing Centre of Excellence delivers rich, digital experiences that acknowledge customer’s choice and are relevant to their diverse and evolving needs.

Within this Centre of Excellence sit Digital Marketing Communications, the control centre for multi-channel direct customer contact combining marketing, engagement, and service messaging in one team.


About the role

Known internally as a Digital Marketing Communications Specialist you will manage highly effective communications and campaigns via a Marketing Automation suite of tools with a focus on the customer segmentation and personalisation of communications.

You will be responsible for coordinating, planning, developing, and executing online content and targeted communication across email, web, call campaigns and SMS. You will to deliver expert knowledge and solutions which achieve customer loyalty, retention, and acquisition in an omni-channel environment.

As the Digital Marketing Communications Specialist, you will:

  • Undertake research and analysis of data to provide insights to identify and drive Marketing engagement opportunities
  • Identify the best selection of customers to ensure timely and relevant content is delivered
  • Manage best practice and expertise around the customer experience using the Marketing Automation suite
  • Regularly monitor holistic effectiveness and performance metrics and indicators
  • Collaborate with stakeholders to implement and manage the delivery of campaigns
  • Contribute to post implementation reviews to measure the success of marketing campaigns including test and learn activities


This is a full time, 12 month fixed term contract with genuine possibility of extension.  All locations considered, noting that hybrid ways of working are core to how we operate today. 

Join a positive team with a wealth of technical expertise that work collaboratively to support each other, love to have a laugh, are willing to try new things, and always have time for each other. Be part of an organisation that are investing heavily in technology and data to be innovative and always put our customers first.


About you:

  • Prior experience in a similar Marketing Automation / Data Specialist role within a large complex organisation
  • A proven track record of delivering successful, data-driven marketing automation campaigns/solutions
  • Experience with Marketing Automation Software (Unica Campaign, Acoustic Campaign or similar MarTech platforms)
  • Experience in business analytics and data analysis, and ability to find and communicate insights to a range of audiences (technical and non-technical)
  • Experience working with Enterprise Customer Relationship Management systems
  • Ability to develop in HTML and design email templates is desired
  • A relevant tertiary degree in Analytics, Computer Science, or related discipline


About us

With more than 160 years of history, we are proud of our position in the community with more satisfied customers than any other Australian bank.  Every day, we work hard to bring our company purpose to life; feeding into the success of our customers and communities and not off it. 

We're more than just a bank with banking products. We change the lives of customers and communities. Commercial actions with heart!  And with over 7,000 employees, we’re big enough to offer you every opportunity, but not so big that we lose the community feel that we’re famous for.    

Our time is now. We are challenging the status quo and we're excited about our future!


Why us?

There's so much more to a career with Bendigo and Adelaide Bank than just banking. 

Get real benefits, work life balance and flexibility. You bring your brilliant mind and we’ll help you take your learning to the next level with on the job training and external development opportunities - we want you to shine. After all, YOU are the difference that makes us the better big bank.

At Bendigo and Adelaide Bank we believe a diverse workforce supported by an inclusive culture is central to our success and we actively encourage applications from those who bring diversity of thought to our business. We support candidate requests for adjustment to accommodate an illness, injury or disability to equitably participate in the selection process.


If you’re excited to be part of an organisation with a rich history and a bright future - then this could be the role for you! Apply now.