Nov 09, 2022

Digital Marketing Automation Specialist

  • Bendigo and Adelaide Bank
  • Adelaide,Bendigo,Melbourne,All Locations

Job Description


To be Australia’s Bank of choice we need to be constantly changing and evolving, offering our customer’s creative and innovate products and services. Our Digital Marketing Centre of Excellence delivers rich, digital experiences that acknowledge customer’s choice and are relevant to their diverse and evolving needs.

Within this Centre of Excellence sit Digital Marketing Communications, the control centre for multi-channel direct customer contact combining marketing, engagement, and service messaging in one team.


About the role

Known internally as a Digital Marketing Communications Specialist you will manage highly effective communications and campaigns via a Marketing Automation suite of tools with a focus on the customer segmentation and personalisation of communications.

You will be responsible for coordinating, planning, developing, and executing online content and targeted communication across email, web, call campaigns and SMS. You will to deliver expert knowledge and solutions which achieve customer loyalty, retention, and acquisition in an omni-channel environment.

As the Digital Marketing Communications Specialist, you will:

  • Undertake research and analysis of data to provide insights to identify and drive Marketing engagement opportunities
  • Identify the best selection of customers to ensure timely and relevant content is delivered
  • Manage best practice and expertise around the customer experience using the Marketing Automation suite
  • Regularly monitor holistic effectiveness and performance metrics and indicators
  • Collaborate with stakeholders to implement and manage the delivery of campaigns
  • Contribute to post implementation reviews to measure the success of marketing campaigns including test and learn activities


Our Digital Marketing team is experiencing high growth to meet internal demands, and we currently have three Digital Marketing Communications Specialist positions available:  1 x permanent and 2 x 12-month fixed term contract opportunities that have genuine possibility of extension.  All positions are full time.

These roles can be based in the following locations: Melbourne, Adelaide, or Bendigo for the days that you are in the office, and then other days you’ll be working from home to help better balance your life and work.

Join a positive team with a wealth of technical expertise that work collaboratively to support each other, love to have a laugh, are willing to try new things, and always have time for each other. Be part of an organisation that are investing heavily in technology and data to be innovative and always put our customers first.


About you:

  • Prior experience in a similar Marketing Automation / Data Specialist role within a large complex organisation
  • A proven track record of delivering successful, data-driven marketing automation campaigns/solutions
  • Experience with Marketing Automation Software (Unica Campaign, Acoustic Campaign or similar MarTech platforms)
  • Experience in business analytics and data analysis, and ability to find and communicate insights to a range of audiences (technical and non-technical)
  • Experience working with Enterprise Customer Relationship Management systems
  • Ability to develop in HTML and design email templates is desired
  • A relevant tertiary degree in Analytics, Computer Science, or related discipline



At Bendigo and Adelaide Bank we believe a diverse workforce supported by an inclusive culture is central to our success and we actively encourage applications from those who bring diversity of thought to our business. We support candidate requests for adjustment to accommodate an illness, injury or disability to equitably participate in the selection process.


If you’re excited to be part of an organisation with a rich history and a bright future - then this could be the role for you! Apply now.


It is a condition of employment with the Bank that you are fully vaccinated against COVID-19, unless you have a medical contraindication or acute illness which prevents you from receiving the vaccine and you provide satisfactory evidence of this to the Bank.