Jul 29, 2022

Global Head of Marketing Technology

  • Canva
  • San Francisco, California, United States

Job Description

Canva’s Commitment and Mission

At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We look for many different skills and abilities, as well as how you can enhance Canva and our culture. So, even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you! 

Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 86 million monthly active users across 190 different countries and a team of over 3,000 people… and the best bit is that we’ve only achieved 1% of what we know we’re capable of. 

Join us and design your future.

About the role and team:

The marketing technology team (martech) is playing a crucial role in enabling the scale and sophistication of our marketing efforts as we grow budgets, expand markets, channels and users. The group is on a mission to build a world class marketing tech stack to deliver the right tools, insights and actions to accelerate growth, profitability and improve retention. The martech team supports the enablement of an increasing number of channels/strategies including organic, social, performance, lifecycle, brand & international marketing.

As the Global Head of Marketing Technology, you’ll lead the vision, strategy and alignment across multiple specialties including product, data, engineering & operations to deliver a suite of tools and solutions to empower the marketing organization.

In this role, we’re looking for a strategic leader who can take on ambiguous problems, bring definition and clarity into how to organize a diverse team to deliver exponential impact. You need to have exceptional written, visual and verbal communication skills, the ability to manage complex stakeholder environments and a passion for rallying people around a single unified plan.

What you'll do:

The Global Head of Marketing Technology will lead and grow a cross-functional organization to deliver a world class suite of products and solutions that build step changes to the business, including improvements in acquisition through driving optimization and efficiency, improving our ability to influence user retention and drive revenue growth and expansion.

You’ll partner with key marketing leads across brand marketing, lifecycle, performance marketing, organic, product marketing and more, to develop and implement a unified martech strategy, both by “building and buying” the infrastructure and technology required to support our scale.

You will do this by:

  • Partner with marketing leadership to support our business priorities and deliver an impactful martech strategy
  • Identifying strengths and gaps and bring chaos to clarity to align team goals to support fast-changing business priorities, able to deliver flexibly and with the long-term in mind
  • Communicating across business and technical leadership to build trust, champion the team’s work & secure resources and funding
  • Taking a product centric approach, and reducing manual effort across the marketing org by investing in automation and implementing and building products that support widespread use-cases across the team
  • Surface new opportunities to marketing leadership that could be driving impact, including market insights, strategic audience opportunities, and budget optimisation
  • Driving the roadmap of projects across the martech team to deliver impact, and owning the technology roadmap of tools and services as part of our marketing technology stack
  • Be an inspiring leader in innovation and the future state of martech to plan for external and internal environmental changes and policies
  • Be a T-shaped technologist with the ability to connect dots across Canva

What we're looking for:

  • 12+ years of marketing technology experience building in-house teams at a global scale
  • A track record of leading globally distributed, highly-effective, engaged organizations of multiple layers across product, engineering, data, & operations, specialties.
  • Experience leading and scaling organization capabilities in a hyper-growth marketing team that is growing rapidly (2-5x) in both team size and spend annually.
  • Deep proficiency in building platforms to support marketing automation, optimization, personalisation & measurement to support 1B+ spend and global user growth
  • Highly numeric with exceptional interpersonal skills and the ability to communicate highly complex information in clear and simple language.
  • Ability to take ambiguous problems and solve them in a structured, hypothesis-driven, data-supported way.
Working at Canva 

Our culture is unlike anywhere else and we design your #CanvaLife experience to empower you to do the best work of your life.  

Whether you’re in the office, working from home or choosing your own adventure, our benefits for permanent Canvanauts include: 

Competitive health benefits plans to support you and your wellbeing 
Equity packages truly be a part of the Canva journey 401(k) retirement plan with company contribution to support you, with your future 
•Hybrid work model (in-office & from home)
Flexible leave so you can recharge, give back, support others or focus on your own professional development.
Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development.. because you know what you need to Vibe and Thrive, better than anyone.
Virtual and in-office wellness benefits including Canva University, Employee Assistant Programs and Fitness & Meditation Classes.
Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in.  

We make hiring decisions based on your experience, skills and passion. Please note that interviews are conducted virtually. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.