Jul 27, 2022

Lead Product Designer - User Growth (Virality)

  • Canva
  • Melbourne, Victoria, Australia

Job Description

Canva’s Commitment and Mission

At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We look for many different skills and abilities, as well as how you can enhance Canva and our culture. So, even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you! 

Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 86 million monthly active users across 190 different countries and a team of over 3,000 people… and the best bit is that we’ve only achieved 1% of what we know we’re capable of. 

Join us and design your future.

About the Product Design team

One of the principles of our design team is to ‘show the future’. As designers we transport the rest of the company into a future we are yet to build. A big part of the role of a product designer at Canva is to be a visionary—visualising and reinventing the future of design. 

Product designers at Canva take the dream and make it something everyone can relate to and rally behind. We start from the very early stages: finding the right problem to tackle, exploring ideas for how to solve it and then refining it into a coherent solution. Our product designers carry out research, brainstorming, sketching, prototyping, and collaboration with our engineers to ship great products.  We are empathetic user advocates and respect our users’ opinions through interviews, usability testing, and data analysis, as well as wireframing, flowcharting, and journey mapping to show the different stages that customers go through as they come into contact with Canva.

About the group you’ll be joining 

The User Growth group is on a mission to increase activation, frequency of use, and drive viral adoption of Canva globally. We’re laser focussed on driving impact on monthly active user (MAU) metrics that are mission critical for us achieving our company goals.

We leverage our mature experimentation framework, data, and research capabilities to maximise the performance of our top-of-funnel product-led growth engine, which encompasses new users' first experience as they visit Free Design Tool: Presentations, Video, Social Media | Canva, sign up, and familiarise themselves with all that Canva has to offer.
We have come a long way, but we have huge company growth aspirations and crazy big goals; as a product designer joining the User Growth group you’ll be critical in helping us make Canva a household name.

About you

We are searching for a Product Designer with experience in growth design to drive the design direction for our product’s virality loops to capitalise on existing active users to attract new users. This includes identifying high-impact product ideas, working alongside product and marketing, and delivering end-to-end experiences that help Canva grow virally through creating product experiences that users fall in love with.

You will have a direct impact on our key active user metrics by ensuring that existing active users who love our product become product advocates and help to attract new users. You will work closely with a cross-functional team to design experiments that articulate and test hypotheses, wielding data to provide insights that inform a path forward. You are motivated by fast-paced, iterative product improvements that truly move the needle.

You will work with product designers, content designers, product managers, data analysts, and engineers across the User Growth group, Product Growth supergroup, and Canva, and have a team-focussed design mentality. You are excited for and have experience in leveraging every aspect of the user-centered design process to tackle challenging user problems and are comfortable collaborating with and influencing stakeholders across Canva to achieve alignment and buy-in.

6 month goals:

  • Meeting teams and building up relationships within your team and different parts of the business
  • Understanding the Canva product, our different product verticals (Canva for Education, subscription products—Canva Pro & Canva for Teams), and our ongoing strategy in becoming a multiplayer product
  • Working with data and research to understand our users and identify opportunities for product improvements, particularly regarding Canva’s viral loops

6-12 month goals:

  • Help to refine and iterate on our existing viral loops to continually optimise them
  • Help to define and deliver on our biggest bets by introducing new viral loops to attract and retain new active users
  • Working with your team and across the Design, Product, and Marketing specialties to standardise how we approach product virality and attract new users at Canva
Canva Information

Canva is currently one of Australia’s hottest technology startups and has been ranked Australia’s #1 place to work.
We mean it when we say we want to create a workplace that you love coming to. Our culture is unlike anywhere else and our offices are designed with workspaces for every mood, to help you do great work. At Canva you can be part of a company that is growing rapidly, building a product that users really love.
Psst -We have two in-house chefs that whip up amazing breakfasts and lunches for the whole team - check out what's cooking at: https://instagram.com/canvalife

Being a Force for good.

One of our core values at Canva, “Being a force for good” means we are actively working towards a world that isn't just good for a small few, but one that’s good for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community. To achieve this, we need to constantly work towards making Canva the best place to work, for everyone.

Working at Canva 

Our culture is unlike anywhere else and we design your #CanvaLife experience to empower you to do the best work of your life.  

Whether you’re in the office, working from home or choosing your own adventure, our benefits for permanent Canvanauts include: 

Equity packages for you to truly be a part of the Canva journey. Hybrid work model (in-office & from home)
Flexible leave so you can recharge, give back, support others or focus on your own professional development.
Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development.. because you know what you need to Vibe and Thrive, better than anyone.
Virtual and in-office wellness benefits including Canva University, Employee Assistant Programs and Fitness & Meditation Classes.
Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in.   

We make hiring decisions based on your experience, skills and passion. Please note that interviews are conducted virtually. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.