Marketing Analyst

• Analyse, evaluate and report on customer behaviour, market conditions and competitor performance

• Support & own the development and iteration of collateral and GTM tools.

• Collaborate with marcomms to support the development of personalised customer communication

We're REA

An Australian start-up success story we're quietly proud of.

From a garage in Melbourne to the global stage is an achievement we're humbled by. Our idea to put pictures of houses on the internet has blossomed since 1995, and we now have businesses across Australia, Asia, India and North America.

Our purpose is to change the way the world experiences property. No matter where you're at on your property journey, we're here to help on every step - whether that's buying, selling, renting or renovating.

Some of our brands include realestate.com.au, realcommercial.com.au, spacely.com.au, Flatmates.com.au, Proptrack.com, Smartline.com.au and Mortgage Choice.

We’re proud to have been named one of Australia’s Best Workplaces for 2021. This recognition is a great proof point of our unique and special culture. A culture that is driven by our people, our values, and our commitment to making a difference in the community.

What we’re doing

As a Marketing Analyst, you will work within our Customer Analytics & Insights team mostly across our Developer, Commercial and Media lines of business but sometimes supporting Residential. You will analyse customer and market trends to inform product development, support customer relationship, marketing effectiveness.

Working closely with the GTM and Marketing teams to drive marketing effectiveness and capability through the development of customer/market/competitor insights. Your mission is to help us reimagine the way we provide insights, while supporting the day-to-day activities of the broader team

While no two days are ever the same, you’ll:

• Look after the delivery of analytics & reporting to meet marketing & product needs and drive strategic decision making

• Analyse, evaluate and report on customer behaviour, market conditions and competitor performance to identify opportunities and support the development of business strategies.

• Support the development of Customer and Market segmentation models to enhance sales/marketing/product strategies, identify business opportunities and to enhance customer behavioural communications and customer targeting

• Collaborate with marketing comms to support the development of personalised/tailored customer communications and messaging through behaviour profiling

• Support & own the development and iteration of collateral and GTM tools such as Sales Preso. Responsible for sourcing data and supporting design and development.

• Support the improvement and utilisation of key customer information and marketing databases e.g. Sales Force, Principle Database, etc to enhance direct to customer communications capability

Who we’re looking for:

• A relationship builder, someone who can work closely with key stakeholders

• Looks at tricky situations through a solutions-focused lens

• Proven track record in developing and delivering commercial business outcomes

• Someone who has strong technical capability & knowledge in ETL, Tableau, Excel, Tableau & SQL

• First class communication – written, verbal and presenting skills

• Someone who is proactive, curious, a relationship builder and has strong influencing skills

• Ability to collaborate in a complex, fast paced business

• 3+ Years experience in Data & Analytics

• An analytical mindset and approach

But we don’t just look for someone based on their skills and expertise.  It’s our connection, acceptance and genuine care for each other that makes REA a great place to work. That means you also need to be:
 

• Savvy minded and have the ability to think a little left of field / outside the box

• A strong and creative communicator

• Friendly, approachable and have good relationship management skills

• An avid supporter of our fully inclusive culture - we celebrate difference and ensure that everyone belongs

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development – both professionally and personally. Your experience with us is something we take seriously.
 

We offer:

• Because We Care program which includes volunteer leave and community grants, to ensure you have the opportunity to give back to your community

• Hack Days so you can bring your big ideas to life

• An additional day of leave just for your birthday

• A flexible working environment meaning we strike the balance of what you need and what works for the business (and yes, our leaders fully understand the flexible working policy)

• A hybrid approach to the future of work - https://www.rea-group.com/blog/the-way-we-work-at-rea-a-hybrid-approach/

• Free breakfast (and who doesn’t love a free brekkie)

• Industry leading gender-neutral parental leave

Oh, and by the way:

At REA we value diversity and inclusion in all forms. Gender, religion, ethnicity, LBTGIQ+, neurodiversity and so much more. Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you've got the must-haves, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.

If you like the sound of us, then we think you should apply today. We're proud to be Circle Back Initiative Employer and we commit to respond to every applicant. While we're looking at your application, and preparing to come back to you with an update, why not get to know us a bit more through our various social channels?