Apr 09, 2022

Social Media Specialist and Content Writer

  • MYOB
  • Sydney NSW, Australia

Job Description

We are Tall Emu
Tall Emu is a stock-aware CRM system designed for Aussie small businesses. It helps our SME customers manage the day-to-day activity, including prospecting, quoting, selling and inventory and integrates with MYOB and XERO accounting platforms to provide a true end-to-end system. 

As a result of investment from MYOB, Tall Emu is building teams across all areas of the business, including the marketing and sales functions. We are here to tell the story of the product the brand and our customers.
We’re a start-up, which means you’ll get to go fast and work over a lot of interesting and emerging technologies; we’re inventing the future of Small Business Software. Yet we’re part of MYOB, giving you the security of a great career path over either organisation.

Join us and work with passionate and like-minded people to build new experiences on our flagship solution - Tall Emu CRM.

This Social Media Specialist and Content Writing role is responsible for:
- Writing, managing, and publishing compelling content, such as customer stories/case studies, SEO articles, e-books, videos, emails, and more.
- Covering key industry trends for demand generation, email marketing, marketing analytics, digital advertising, and digital marketing.
- Showcasing our expertise in smooth business operations, CRM, and/or any subject that we should be qualified to talk to, or would benefit our customers.
- Fostering trust in our Brand and making us accessible to our stakeholders
- Providing useful content and messaging at the right time to the right people.
- Promoting our Brand and Product throughout the buyer's journey

To remove or reduce friction for leads, customers, and partners through our communications, with a particular focus on our onboarding, sales, & support teams.

Key Objectives Outcomes 
- Manage & Report on all Social Media Channels
- Drive an increase of all our Marco Conversions being Webinar registrations, calls to enquire, Trial Signup, and Online Purchases.
- Curate content and Ads for all Social Media Channels and Paid Advertising.
- Help design content strategy that supports Brand enhancement, Lead Acquisition, Retention, and Expansion.
- Write Content for the Website, Newsletters, Blogs, and all communication touch-points that the business has with its key stakeholders.
- Extract key topical information from any forum where our target market resides to better understand and curate content.
- Create content that reduces questions to support and sales teams and aides conversion.

Knowledge & Experience 
- Strong business acumen with SME business understanding
- Be a great storyteller, provide clear instructional content, and know when to use which.
- Knowledge of the web, forums, social media and SEM fundamentals
- Working knowledge of CRM and or products that SMEs would use would be an advantage.
- Understand the fundamentals influencers of getting users through each stage of a sales funnel, and conversion optimization techniques that we might use to achieve this aim.
- Experience managing, moderating and driving online-based communities and social media.
- Experience working with a wide variety of tools for online interaction, from message boards to blogs to chat to social network tools.
- Previous work in a Small Business or Start-up will help to empathize with our customers.
- Expertise in Facebook, Instagram, LinkedIn, PPC, SEO/SEM, Google Analytics
- Proven experience developing content delivery schedules and plans that deliver commercial outcomes
- Familiarity with current web standards for useability and accessibility, and relevant legislation (e.g. spam, privacy legislation).
- Strong planning and organizational skills in a cross-functional environment.
- Collaborative creative skills

Professional Tertiary Qualifications 
Tertiary education or experience equivalent in a business, or marketing qualification or commensurate digital marketing experience.

Key Work Behavioural Competencies 
- Independent decision-making capability
- Proven ability to operate autonomously and be self-motivated to meet agreed on targets
- Analytical capabilities – ability to determine key issues raised by the community and provide recommendations
- A proactive approach to continuous improvement and innovation – must be results-focussed
- Excellent written communication
- Excellent oral communication to varying audiences. Ability to engage with and influence senior marketers and managers
- Able to build relationships with cross-functional stakeholders, and secure buy-in on content projects from peers, technical subject matter experts, executives, and external customers or partners.
- Good project, task, and time-management skills with the ability to complete tasks on time and to requirements, and handle multiple projects at once
- Close attention to detail, deadlines, and quality.

What makes this role exciting:
- Joining the journey from "startup" to "scale up", applying tech to maximise the best engineering practices and ensuring customer value is paramount to what we do
- Great flexible working culture
- Be part of an rapidly growing, energetic and collaborative team that has customer at the centre of everything
- Plenty of benefits like MacBook or Dell Laptop (your choice), great parental leave policy, access to exclusive discounts, wellness and mindfulness programs and lots more
- Drive your own learning, attend conferences of your choice, do in-house training and learn from the leaders around you
- Opportunity to progress and grow your career in a diverse and inclusive environment

If this sounds exciting to you, and you want to work and collaborate where opinions are valued and your ideas can make a difference, you should work at Tall Emu.

We are an equal opportunity employer and value diversity at our company.