Mar 29, 2022

Lifecycle Marketing Manager

  • Canva
  • Beijing, China

Job Description

Canva’s Commitment and Mission / Canva可画的使命及承诺
At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We mean it when we say we want to create a diverse and inclusive workplace where we value all different types of experiences and want to create a space and culture where you feel like you belong.

We know it can be a tricky time applying for roles, wondering if the role is right for you and if you and your experience are right for the role too. Many people won’t apply for roles unless they feel that they tick every single box. At Canva we look for many different skills and abilities and we’re always looking for how new team members can add to Canva and our culture. So if you don’t think you quite meet all of the skills listed, we’d still love to hear from you! 

Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 80 million monthly active users across 190 different countries and a team of over 2,800 people… and the best bit is that we’ve only achieved 1% of what we know we’re capable of. 

Be a Force for Good / 向善而行
We’re driven by our values, with our ‘Be a Force for Good’ value supporting everything that we do. Through your work on our product or team, and our community initiatives and sustainability programs, you’re given the opportunity to come to Canva and make a tangible difference to the lives of others in your day-to-day life. In addition to our Founder’s 30% Pledge, Canva is committed to Pledge 1% and actively encourage our team to participate in many ways, including taking paid volunteer leave.

Your journey with Canva could take you to places that you might not even imagined yet. There’s opportunity around every corner and the support to help you achieve your goals.

Join us and design your future. 

We’re constantly working towards making Canva the best place to work, for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community all around the world. We celebrate uniqueness and whatever makes you, you and encourage everyone who wants to help us transform the way the world designs, to join us on this journey. We value all different types of experiences. If you don’t think you quite meet all of the qualifications, we’d still love to hear from you.  
At Canva, our mission is to democratise design and empower creativity for anyone and everyone, on every platform. Inspired by a team of talented thinkers, an amazing culture and a remarkable growth trajectory – we’re out to change the world, one design at a time. 
Since launch in August 2013, we have grown exponentially, amassing over 60 million monthly active users across 190 different countries who have created more than 6 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we want to do.

About the group/team
You’ll lead the Lifecycle Marketing team in China. It’s a subspecialty team under Growth Marketing. The team is very data-driven and always working on projects that improve the funnel conversion during the whole user journey.  

About the role/specialty
The mission of the Lifecycle Marketing Manager is to accelerate the impact of Canva’s marketing strategies by owning the customer journey across multiple touchpoints and channels. Working in collaboration with the broader Lifecycle Marketing Group, you’ll partner with stakeholders across the business to implement strategic lifecycle marketing initiatives that drive consideration, acquisition, retention and expansion across self-service journeys. Your keys to success will be the ability to deeply understand and empathize with our community, the ability to craft resonant messaging across a range of formats that demonstrates this understanding, and the ability to execute in a fast-paced and collaborative global team. 

What you’ll do (Responsibilities)

Own the messaging strategy across the customer journeys. Build alignment with key stakeholders in marketing, products and global teams 
Work with the marketing group to build multi-channel lifecycle marketing campaigns and deliver relevant, timely and impactful messaging across customer lifecycle Work with the marketing operations and data teams to build intelligent campaign automation based on relevant signals and data points
Work with the product marketing team to build delightful self-service acquisition, expansion and retention campaigns
Deliver performance insights on lifecycle initiatives weekly, quarterly and annually to provide lifecycle insights and learnings to key stakeholders
Apply an experimentation mindset to drive a test, learn, and optimize cycles. Employ A/B testing and other experimentation strategies across all channels
Lead a team to deliver the strategy across Email, Push, IAM and test into new delivery channels. potential future channel expansion


What we’re looking for 
3+ years marketing experience related to lifecycle marketing, growth marketing, lead acquisition, or a related field ideally in a SaaS or social media technology business
Strong grasp of current lifecycle marketing strategies with direct experience designing and executing multi-touch, multi-channel marketing campaigns, implementing experiments, and adjusting for optimization.
Proficiency with data to derive insights that shape strategy and tactics.
Hands-on experience with marketing technology stacks including but not limited to SensorsData, Getui/JiGuang, along with varied CMS, lead nurturing and landing page software.
Experience running cross-functional projects including scheduling, budget management, messaging performance reporting, and stakeholder management
Excellent written and oral communication skills in English


What the candidate will learn and how will they develop at Canva
You will be trained for knowledge of other specialities such as performance marketing and product management to create a higher impact not only within your team
You will be empowered to do things innovatively and creatively without being afraid of making mistakes
You will get a sense of achievement by accomplishing complex projects from scratch


Working at Canva / 加入Canva可画的理由  
Our culture is unlike anywhere else and together we design your #CanvaLife experience to empower you to do the best work of your life.  

Our benefits for permanent Canvanauts include:
Competitive salary, plus equity options where you will enjoy the rapid growth of Canva and have impact every day. 
Flexible working hours that cater to how you best work. We value work-life balance and you decided what works best for you.
Healthy and delicious breakfast, lunch, fruit, drinks and snacks options. You can enjoy the TGIF special drinks and live cooking.
Unique and flexible leave that goes beyond just standard annual leave including flexible leave, carer’s leave, Force for Good leave, education leave so you can recharge, give back, support others or focus on your own development. 
An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development. It could be anything, from a fitness center membership to personal development training, or dinner out with a teammate. Because you know what you need, better than anyone.
Virtual and in-office wellness benefits including; Canva University, Fitness Classes (Yoga & Meditation) Employee Assistant Programs, social clubs and team events that are sponsored by the company.   

We make hiring decisions based on your experience, skills and passion. Please note that interviews are conducted virtually. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. / 我们会根据你的经验、技能和对于职位的热情来做出雇佣决定。当你进行申请时,请告诉我们你希望我们对你使用的称谓,以及在面试过程中你可能需要的任何合理调整。