Mar 15, 2022

Senior ASO Strategy Manager (Hybrid)

  • Canva
  • Sydney, New South Wales, Australia

Job Description

Canva’s Commitment and Mission
At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We mean it when we say we want to create a diverse and inclusive workplace where we value all different types of experiences and want to create a space and culture where you feel like you belong.

We know it can be a tricky time applying for roles, wondering if the role is right for you and if you and your experience are right for the role too. Many people won’t apply for roles unless they feel that they tick every single box. At Canva we look for many different skills and abilities and we’re always looking for how new team members can add to Canva and our culture. So if you don’t think you quite meet all of the skills listed, we’d still love to hear from you! 

Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 75 million monthly active users across 190 different countries and a team of over 2,800 people… and the best bit is that we’ve only achieved 1% of what we know we’re capable of. 

Be a Force for Good
We’re driven by our values, with our ‘Be a Force for Good’ value supporting everything that we do. Through your work on our product or team, and our community initiatives and sustainability programs, you’re given the opportunity to come to Canva and make a tangible difference to the lives of others in your day-to-day life. In addition to our Founder’s 30% Pledge, Canva is committed to Pledge 1% and actively encourages our team to participate in many ways, including taking paid volunteer leave.

Your journey with Canva could take you to places that you might not have even imagined yet. There’s opportunity around every corner and the support to help you achieve your goals. Join us and design your future. 

Canva’s Marketing & Engagement Group has a big mission to build the most loved brand in the world! Our success is shaping how we communicate and relate to our community, and guide teams internally to deliver delightful product experiences and communications.
We are building an ASO team unlike any other! We’re recognised by both Apple and Google as having a world class app (awards). We’ve got incredible support from the whole senior leadership team including the founders on the business goals of the ASO team. Our ASO team has amazing dedicated ASO creatives who are passionate about experimenting and crafting app store optimised assets. We’re kicking goals but we’re only 1% of the way there. We have ambitious goals as a team to crack into some of the most competitive category spaces. 

We’re looking for a skilled Senior ASO Strategy Manager to join our Mobile & App Marketing team, working closely alongside some of the top marketers in the world. You’ll thrive in a fast-moving, fluid environment, and be passionate about shaping user-centric experiences, communications, and working with diverse groups of people across the organisation to achieve your goals. You have in-depth experience in ASO with a global skew, who thinks strategically and is prepared to roll up your sleeves and get things done.

What You'll Do

  • Work on Canva’s global ASO strategy across over 50 countries and 100 languages
  • Work alongside the mobile & app user acquisition team to contribute to the strategic framework and roadmap for ASO for both mobile & desktop apps
  • Evolve the ASO testing methodology & experimentation to maximize impact
  • Ensure relentless prioritization to deliver a roadmap optimized for impact at scale and aligned with business priorities
  • Engage other teams to identify opportunities for high impact growth initiatives
  • Support impact measurement initiatives and work alongside data scientists to build measurement solutions
  • Manage agency consultation projects to support filling knowledge gaps and accelerating growth
  • Support incrementally measurement initiatives across paid and organic. Work closely with the performance marketing team for experimentation opportunities and initiatives to drive incremental growth

Who You'll Be

  • At least 4-5 years ASO experience on a global scale, with a proven track record of devising and implementing ASO strategies and partnering with the app stores to grow mobile audiences. 
  • Experience across both branded and non-branded terms, and how to create impact for apps that are relevant for a large variety of non-branded search terms.
  • Agency or client side, we don’t mind as long as you have experience growing organic installs and improving conversion for all traffic sources — not just doing ASO or improving keyword ranks without real impact. We don’t set goals or measure success by keyword ranks.
  • You’re a big thinker and are excited to test new strategies to achieve step change growth on the storefronts (keep in mind that no black hat or grey hat tactics are allowed).
  • Experience working with App Store Connect and Google Play Developer console is a must. Along with App Store Optimisation tools like AppAnnie, Mobile Action, AppTweak, Storemaven and so on.  
  • Experience working with desktop apps stores such as Microsoft Store and App Store Connect for Mac apps will be highly regarded.
  • Proven understanding of how app stores operate and what drives performance. And we want to see a passion for ASO! 
  • Passionate about cultural localisation and the role it plays in the way we approach online marketing. Experience with ASO across different locales and markets is a must. 
  • Clear, concise and persuasive verbal and written communication. Ability to convey strategy and prioritization to senior stakeholders.

Working at Canva 
Our culture is unlike anywhere else and together we design your #CanvaLife experience to empower you to do the best work of your life. 

Whether you’re in the office, working from home or choosing your own adventure, we recognise that every single person is unique and our Canvanaut benefits aim to ensure we cater for all.  

Our benefits include: 
Our hybrid work model (in-office & from home) brings our people together for 8 key days a year. The rest of  the year you and your team can determine the balance that works best for you.
Unique and flexible leave so you can recharge, give back, support others or focus on your own professional development.
An inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey to support work-life balance. 
An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development. It could be anything, from a Masterclass subscription, to an electronic stand-up desk, a pilates membership, or dinner out with a teammate. Because you know what you need to Vibe and Thrive, better than anyone.
We have virtual and in-office wellness benefits including Canva University, Employee Assistant Programs, Fitness Classes and other benefits to support your physical, mental, and social wellbeing.
Canva For Good program matching your not-for-profit donations and a range of sustainability and ethical initiatives to get involved in. 

We make hiring decisions based on your experience, skills and passion. Please note that interviews are conducted virtually. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.