Jan 15, 2022

Global SEM Team Lead

  • Canva
  • Sydney, New South Whales, Australia

Job Description

We’re constantly working towards making Canva the best place to work, for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community all around the world. We celebrate uniqueness and whatever makes you, you and encourage everyone who wants to help us transform the way the world designs, to join us on this journey. We value all different types of experiences. If you don’t think you quite meet all of the qualifications, we’d still love to hear from you.  
About UsAt Canva, our mission is to democratise design and empower creativity for anyone and everyone, on every platform. Inspired by a team of talented thinkers, an amazing culture and a remarkable growth trajectory – we’re out to change the world, one design at a time. 
Since launch in August 2013, we have grown exponentially, amassing over 60 million monthly active users across 190 different countries who have created more than 6 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we want to do.
About the groupCanva's Growth Marketing Group has a big mission to grow, engage and retain Canva users across the funnel and stages of their lifecycle. Our success is in scaling our marketing efforts globally to drive sustainable revenue and user growth by moving users down the funnel. 
About the roleWe’re looking for a veteran SEM leader to scale our global SEM efforts, working closely alongside some of the top performance marketing leaders in the world. Reporting into the Global Head of SEM & CRO, you will lead a team of SEM Specialists. You live and breathe SEM and have experience leading teams and scaling SEM campaigns globally. You will be enthusiastic about embracing the different opportunities & challenges that come with working across a hypergrowth-global company. As a part of the team, you will drive the global strategy and expansion of SEM as a channel to deliver accelerated business growth across multiple product lines. You will also work closely with other marketers, engineers, and designers to exponentially grow Canva’s users & revenue.
Most importantly, as we scale, you’ll thrive in a fast-moving, fluid environment, and be passionate about shaping user-centric experiences, communications, and working with diverse groups of people across the organization to achieve your goals. 

What you'll do

  • You will drive global strategy. Your vision and expertise will drive the SEM strategy to confidently achieve Canva’s vision for scaling SEM efforts globally.
  • You will lead and empower your team. You will successfully empower your team to deliver on the SEM strategy and roadmap, driving exponential growth within efficiency guardrails by coaching your team to succeed in a fast-paced environment.
  • You will be a strong influencer across all of your stakeholders. You will work with a strong ability to influence stakeholders across all levels of the organization & collaborate with cross-functional teams internally who empower the SEM team to achieve our goals. Manage & motivate external partners to support the Canva SEM team’s unique needs and scale of growth.
  • You are a market leader & subject matter expert. You will ensure the business stays ahead of industry trends & competitor activity and optimizes for current & future technology. 
  • You evangelize SEM at all levels. You’re a strong communicator, with the ability to share your team’s vision, wins & learnings with senior stakeholders across various parts of the business.

What we're looking for

  • You have 7+ years of experience with at least:
  • 5+ years of hands-on experience running complex, large-scale global SEM accounts across multiple product lines & businesses (B2C, B2B, e-commerce) to hit efficiency & volume targets in-house/client-side (without an agency).
  • 2+ years leading and developing a team - you are a natural leader with the ability to motivate and maintain the momentum of a highly engaged, high-performing team to tackle new challenges, overcome blockers, achieve our crazy big goals and drive impact.
  • You have a deep understanding of how the core platforms, tools, and algorithms (eg. Google Ads, Microsoft Ads, SA360) work and have designed strategic and technical roadmaps to power a world-class SEM program in collaboration with external partners as well as in-house teams. 
  • You have worked on scaling SEM campaigns globally and understand the nuances of localized campaign efforts
  • You are an energy giver with a positive outlook and the ability to proactively build relationships with your team, peers, stakeholders, and partners.
  • You have excellent spoken and written communication skills, allowing you to successfully, clearly, and confidently share information with your colleagues and through marketing material.
  • You are able to confidently navigate ambiguity, and drive problems from chaos to clarity.

Benefits (AUS)

  • Competitive salary, plus equity options
  • Flexible working hours, we value work-life balance
  • In-house chefs that cook delicious breakfast and lunch for us each day
  • Free Yoga membership
  • Professional education allowance
  • Generous parental leave policy
  • Pet-friendly offices
  • Sponsored social clubs and team events
  • Fun and quirky celebrations
  • Relocation budget provided for interstate or overseas candidates and visa application fees covered

Benefits (USA)

  • Competitive salary
  • Equity in one of the world's fastest-growing companies
  • Flexible working hours (we value work-life balance!)
  • Professional education allowance
  • Generous leave policies (sick days, holiday leave, parental leave, volunteer days)
  • Healthcare
  • 401(k) Program
  • Sponsored social clubs and team events
  • Fun and quirky celebrations
  • Relocation budget provided for interstate or overseas candidates and visa application fees covered
Being a Force for good. One of our core values at Canva, “Being a force for good” means we are actively working towards a world that isn't just good for a small few, but one that’s good for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community. To achieve this, we need to constantly work towards making Canva the best place to work, for everyone.
We make hiring decisions based on your experience, skills and passion. If you’re keen to apply and need reasonable adjustments or would like to note which pronouns you use at any point in the application or interview process, please let us know.