Dec 07, 2021

Social Media Lead, Consumer

  • Canva
  • San Francisco or Sydney

Job Description

We’re constantly working towards making Canva the best place to work, for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community all around the world. We celebrate uniqueness and whatever makes you, you and encourage everyone who wants to help us transform the way the world designs, to join us on this journey. We value all different types of experiences. If you don’t think you quite meet all of the qualifications, we’d still love to hear from you.  
About UsAt Canva, our mission is to democratise design and empower creativity for anyone and everyone, on every platform. Inspired by a team of talented thinkers, an amazing culture and a remarkable growth trajectory – we’re out to change the world, one design at a time. 
Since launch in August 2013, we have grown exponentially, amassing over 60 million monthly active users across 190 different countries who have created more than 6 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we want to do.
About the team and role As Canva’s Social Media Lead (Consumer), you will be responsible for developing and executing a strategy that reinforces our brand and values, and that elevates and celebrates the stories of our community. You’ll work collaboratively with peers across brand marketing, creative, PR & Comms, growth marketing and more to position Canva as a thought leader in design, and drive awareness, adoption and affinity across our 65+ million users. 
We’re looking for a creative and strategic storyteller who can help develop high impact programs that resonate with our consumer audience across all social media platforms:
- You’ll live and breathe social and cultural trends and be a fountain of knowledge when it comes to social platforms, viral campaigns, emerging conversations, brands, tools and social insights.- You’ll have a passion for video content and understand the tactics and strategies to cut through the social algorithms. - You have an analytical mindset and the ability to develop an in depth understanding of the consumer audience. - You have excellent written, visual and verbal communication skills, the ability to manage complex and competing priorities- You’ll be a motivated self-starter with the ability to drive stakeholder collaboration and be a key contributor to Canva’s global mission to empower the world to design and do the most good possible.

What You'll Do

  • Own the consumer social media content calendar; develop and brief content to support marketing strategies and campaigns.
  • Set, measure and report on KPIs for social media always on and campaign strategies.
  • Continuously evolve our content strategy through data and analytics. 
  • Act as the brand guardian for all consumer social media content across all channels, ensuring we establish a strong tone of voice on a global level. 
  • Monitor social media trends and the competitive landscape to create strategic decisions for Canva’s brand. 
  • Bring innovative and creative solutions to our social media strategy to establish Canva as the most loved brand.

Who You'll Be

  • 5-7+ years experience in social media content strategy and execution.
  • A creative thinker with hands-on experience creating content for brands.
  • A passion for creating content that inspires, educates and entertains.   
  • Expert knowledge of social media networks, and how best to leverage them (Including, but not limited to; YouTube, TikTok, Twitter and Facebook, Instagram). 
  • Strong at planning, organising, prioritising, and executing simultaneous projects.
  • Ability to manage and build relationships with internal and external stakeholders.
  • Experience mentoring and coaching others. 
  • Able to balance the big picture with short term needs and initiatives.
  • A love for data and the ability to make data-driven decisions.
  • A self-starter with tenacity for execution and delivery.
  • A love for fast-paced and ever-changing environments.


  • Competitive salary, plus equity options
  • Flexible working hours, we value work-life balance
  • In-house chefs that cook delicious breakfast and lunch for us each day
  • Yearly allowance for fitness, wellbeing, education and self development
  • Generous parental leave policy
  • Pet-friendly offices
  • Sponsored social clubs and team events
  • Fun and quirky celebrations
We make hiring decisions based on your experience, skills and passion. If you’re keen to apply and need reasonable adjustments or would like to note which pronouns you use at any point in the application or interview process, please let us know.