Nov 17, 2021

Director of Performance Marketing

  • Canva
  • San Francisco, Los Angeles or Sydney

Job Description

We’re constantly working towards making Canva the best place to work, for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community all around the world. We celebrate uniqueness and whatever makes you, you and encourage everyone who wants to help us transform the way the world designs, to join us on this journey. We value all different types of experiences. If you don’t think you quite meet all of the qualifications, we’d still love to hear from you.  
About UsAt Canva, our mission is to democratise design and empower creativity for anyone and everyone, on every platform. Inspired by a team of talented thinkers, an amazing culture and a remarkable growth trajectory – we’re out to change the world, one design at a time. 
Since launch in August 2013, we have grown exponentially, amassing over 60 million monthly active users across 190 different countries who have created more than 6 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we want to do.
About the roleAs the Global Director of Performance Marketing, you will be responsible for developing a world-class performance marketing and direct response advertising function that can deliver on our ambitious user growth and revenue goals. You’ll do so by developing a strategy, implementing robust targeting, testing, and tracking capabilities, and building/leading/coaching a team that can meet the demands of a rapidly growing business. Moreover, you will position the acquisition engine to drive new users and paying customers for both our Consumer and B2B offerings. Finally, your function needs to be at the forefront of testing new messaging and positioning hypotheses coming from Product Marketing and/or Brand teams, as well as international expansion and verticalization.

What you'll do

  • You will formulate and champion the strategy to achieve Canva’s business targets and brand goals through customer-focused and data-driven marketing campaigns across all digital paid channels (search, display, paid social, video, mobile, sponsored content, and affiliates)
  • You will create a framework and POV on how we will apply Multimedia Media Mix Models and multi-touch attribution to budget and investment decision making
  • You will galvanize and empower the efforts of your teams, providing direction, mentorship and coaching.
  • You will hire and develop extraordinary marketers, mobilizing them to execute your vision while positioning them to achieve their ambitious professional development goals.
  • You will continually build on the foundation for the user and team growth through the development of repeatable, scalable processes and frameworks.
  • You will work with C-suite, marketing, finance, data, and product leads to unblock dependencies, uncover new insights and opportunities for cross-team collaboration.

What we're looking for

  • You have 12+ years of experience as a marketing leader who has successfully delivered international growth results across digital paid acquisition channels. 
  • You have a track record of scaling and developing high-performing and fulfilled marketing teams across multiple markets
  • You can drive business outcomes with experience working with in-house media buying and creative teams on world-class creative executions and maximizing impact in new channels
  • You have experience working with in-house technical teams to drive the product roadmaps for automation, optimization and personalization
  • You possess keen analytical skills, with the ability to turn complex, disparate datasets into insights that drive strategies and solutions.
  • You are fluent with attribution model discussions and direct response metrics
  • You have excellent spoken and written communication skills, allowing you to successfully influence and communicate complex information clearly to your colleagues and through marketing material.
  • An energy giver with a positive outlook and the ability to influence your team leads, peers, and senior leaders across all company functions.
  • A natural team player, with a strong track record of cross-functional leadership and partnership.
  • High emotional intelligence and empathy.
  • A strategic leader with a deep understanding of how to balance the goal of rapid growth of brand awareness with an emphasis on driving positive ROI from a highly-optimized mid-low funnel

Benefits (USA)

  • Competitive salary
  • Equity in one of the world's fastest-growing companies
  • Flexible working hours (we value work-life balance!)
  • Professional education allowance
  • Generous leave policies (sick days, holiday leave, parental leave, volunteer days)
  • Healthcare
  • 401(k) Program
  • Sponsored social clubs and team events
  • Fun and quirky celebrations
  • Relocation budget provided for interstate or overseas candidates and visa application fees covered

Benefits (AUS)

  • Competitive salary, plus equity options
  • Flexible working hours, we value work-life balance
  • In-house chefs that cook delicious breakfast and lunch for us each day
  • Free Yoga membership
  • Professional education allowance
  • Generous parental leave policy
  • Pet-friendly offices
  • Sponsored social clubs and team events
  • Fun and quirky celebrations
  • Relocation budget provided for interstate or overseas candidates and visa application fees covered
Being a Force for good. One of our core values at Canva, “Being a force for good” means we are actively working towards a world that isn't just good for a small few, but one that’s good for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community. To achieve this, we need to constantly work towards making Canva the best place to work, for everyone.
We make hiring decisions based on your experience, skills and passion. If you’re keen to apply and need reasonable adjustments or would like to note which pronouns you use at any point in the application or interview process, please let us know.