Nov 12, 2021

Lifecycle Marketing Lead - B2B (San Francisco or Sydney based)

  • Canva
  • San Francisco Or Sydney

Job Description

We’re constantly working towards making Canva the best place to work, for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community all around the world. We celebrate uniqueness and whatever makes you, you and encourage everyone who wants to help us transform the way the world designs, to join us on this journey. We value all different types of experiences. If you don’t think you quite meet all of the qualifications, we’d still love to hear from you.  
About UsAt Canva, our mission is to democratise design and empower creativity for anyone and everyone, on every platform. Inspired by a team of talented thinkers, an amazing culture and a remarkable growth trajectory – we’re out to change the world, one design at a time. 
Since launch in August 2013, we have grown exponentially, amassing over 60 million monthly active users across 190 different countries who have created more than 6 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we want to do.
About the TeamYou’ll be part of the Lifecycle Marketing team and the lead B2B Lifecycle Marketing expert in the team. Our B2B products are challenging the way businesses think about design and collaboration at scale. Brands are moving away from outdated systems and time-consuming design processes. Canva for Enterprise empowers large teams to create, edit and publish content with controls in place to ensure designs stay on-brand. 
Your RoleThe mission of the B2B Lifecycle Marketing Lead is to accelerate the impact of Canva’s global B2B marketing strategies by owning the customer journey across multiple touchpoints and channels. Working in collaboration with the broader B2B Marketing Group, you’ll partner with stakeholders across the business to implement strategic lifecycle marketing initiatives that drive consideration, acquisition, retention and expansion across self-service and sales assisted journeys. Your keys to success will be the ability to deeply understand and empathize with our community, the ability to craft resonant messaging across a range of formats that demonstrates this understanding, and the ability to execute in a fast-paced and collaborative global team.

What You'll Do:

  • Own the messaging strategy across the B2B customer journeys for SMB and Enterprise. 
  • Build alignment with key stakeholders in marketing, sales and customer success 
  • Work with the B2B marketing group to build multi-channel lifecycle marketing campaigns and deliver relevant, timely and impactful messaging across customer lifecycle 
  • Support the sales and customer success teams with collateral and campaigns to help them achieve acquisition, retention and expansion objectives
  • Work with the marketing operations and data teams to build intelligent campaign automation based on relevant signals and data points
  • Work with the product marketing team to build delightful self-service acquisition, expansion and retention campaigns
  • Deliver performance insights on lifecycle initiatives weekly, quarterly and annually to provide lifecycle insights and learnings to key stakeholders
  • Apply an experimentation mindset to drive a test, learn, and optimize cycles. Employ A/B testing and other experimentation strategies across all channels. 
  • Lead a team of 3+ managers to deliver the strategy across Email, Push, IAM and test into new delivery channels.

What we're looking for:

  • 7-10 years B2B marketing experience related to lifecycle marketing, growth marketing, lead acquisition, or a related field ideally in a SaaS or B2B technology business
  • Strong grasp of current lifecycle marketing strategies with direct experience designing and executing multi-touch, multi-channel marketing campaigns, implementing experiments, and adjusting for optimization.
  • Proficiency with data to derive insights that shape strategy and tactics.
  • Hands-on experience with marketing technology stacks including but not limited to Marketo, Salesforce, Google Analytics, AdWords, along with varied CMS, lead nurturing and landing page software.
  • Experience running cross-functional projects including scheduling, budget management, messaging performance reporting, and stakeholder management
  • Excellent written and oral communication skills

Benefits (USA)

  • Competitive salary.
  • Equity in one of the world's fastest growing companies.
  • Flexible working hours (we value work-life balance!).
  • Professional education allowance.
  • Generous leave policies (sick days, holiday leave, parental leave, volunteer days).
  • Healthcare
  • 401(k) Program

Benefits (AUS)

  • Competitive salary, plus equity options
  • Flexible working hours, we value work-life balance
  • In-house chefs that cook delicious breakfast and lunch for us each day
  • Free Yoga membership
  • Professional education allowance
  • Generous parental leave policy
  • Pet-friendly offices
  • Sponsored social clubs and team events
  • Fun and quirky celebrations

Being a Force for good.One of our core values at Canva, “Being a force for good” means we are actively working towards a world that isn't just good for a small few, but one that’s good for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community. To achieve this, we need to constantly work towards making Canva the best place to work, for everyone.
We make hiring decisions based on your experience, skills and passion. If you’re keen to apply and need reasonable adjustments or would like to note which pronouns you use at any point in the application or interview process, please let us know.