Nov 02, 2021

Freelance SEO specialist, Mexico

  • Canva

Job Description

We’re constantly working towards making Canva the best place to work, for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community all around the world. We celebrate uniqueness and whatever makes you, you and encourage everyone who wants to help us transform the way the world designs, to join us on this journey. We value all different types of experiences. If you don’t think you quite meet all of the qualifications, we’d still love to hear from you.  
About UsAt Canva, our mission is to democratise design and empower creativity for anyone and everyone, on every platform. Inspired by a team of talented thinkers, an amazing culture and a remarkable growth trajectory – we’re out to change the world, one design at a time. 
Since launch in August 2013, we have grown exponentially, amassing over 60 million monthly active users across 190 different countries who have created more than 6 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we want to do.
The role and team
Are you a passionate Senior SEO specialist in Mexico, who loves to think big and scale growth? If so, this is the perfect role for you! 
With over five million clicks from organic search in the past year, canva.com/es_mx is our second-largest locale in terms of traffic. We’re looking for a talented SEO expert to own SEO strategy from ideation to execution, managing a small team composed of an outreach specialist and an SEO copywriter.
Reporting to the International SEO Lead based in Sydney, you will work alongside a world-class global team of SEOs, all playing a crucial role in helping Canva to achieve our ‘Crazy Big Goals’.
You’ll thrive and adapt in a fast-paced environment and be confident in making decisions backed by data and experience. You have a talent for problem-solving, identifying new opportunities and continuous process improvements.

What you'll do

  • You will be responsible for owning all aspects of SEO growth in Mexico;
  • Further developing the outreach strategy to find new and innovative ways to acquire high-quality links to the es_mx site, and manage the SEO outreacher to deliver the outreach strategy
  • Building upon the SEO content strategy for Mexico by continuing to identify new sources of relevant and qualified traffic
  • Manage the SEO copywriter to produce high-quality SEO-driven content for the es_mx website
  • Identifying opportunities to improve the performance of existing pages to drive more organic traffic
  • Monitoring the website for technical SEO issues, and working with the technical SEO team to define and implement fixes
  • Set clear content SEO goals, KPIs and requirements to define and measure what success looks like
  • Scale and improve existing workflows and processes, with a focus on automation and efficiency

What we're looking for:

  • You are a native Mexican Spanish speaker with professional-level English
  • 3+ years of experience in an SEO role at a global company, with experience of leading SEO projects that deliver demonstrable results
  • You're a natural leader and communicator, with strong experience managing projects through to delivery
  • You're a well-rounded SEO that is comfortable working in cross-functional teams in a fast-paced environment
  • You have strong analytical skills and are comfortable using data to guide your decision making
  • You have deep knowledge in all aspects of content-driven SEO\
  • You are comfortable with documentation to define SEO strategies and technical SEO requirements
  • Hands-on experience with SEO and web analytics tools such as Google Analytics, Mode, Looker, Search Console, SEMRush, Ahrefs, Dragon Metrics, Screamingfrog and Deepcrawl

Benefits:

  • Competitive salary
  • Flexible working hours, we value work-life balance
Being a Force for good. One of our core values at Canva, “Being a force for good” means we are actively working towards a world that isn't just good for a small few, but one that’s good for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community. To achieve this, we need to constantly work towards making Canva the best place to work, for everyone.
NOTE - The hiring process involves the completion of a challenge.
We make hiring decisions based on your experience, skills and passion. If you’re keen to apply and need reasonable adjustments or would like to note which pronouns you use at any point in the application or interview process, please let us know.