Oct 29, 2021

SEO Link Building Specialist

  • Canva
  • Manila

Job Description

We’re constantly working towards making Canva the best place to work, for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community all around the world. We celebrate uniqueness and whatever makes you, you and encourage everyone who wants to help us transform the way the world designs, to join us on this journey. We value all different types of experiences. If you don’t think you quite meet all of the qualifications, we’d still love to hear from you.  
About UsAt Canva, our mission is to democratise design and empower creativity for anyone and everyone, on every platform. Inspired by a team of talented thinkers, an amazing culture and a remarkable growth trajectory – we’re out to change the world, one design at a time. 
Since launch in August 2013, we have grown exponentially, amassing over 60 million monthly active users across 190 different countries who have created more than 6 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we want to do.
As Canva’s reach continues to skyrocket, we aim to make Canva the go-to place for all design needs on the web. This involves us providing millions of our users with the most in-demand designs, templates, photos, videos and directing them to Canva as their go-to design platform. 
We are looking for a Link Building Specialist with a strong relationship/link building background to help grow Canva’s online visibility, making Canva a globally recognized brand in all things design. 
The ideal candidate will be effective at building relationships by using white hat SEO strategies. This role is important given the need to scale out link-building efforts across our growing portfolio of products and platforms. 
As someone who’s sending emails on a daily basis, you will likely not get replies from all your emails, and we understand that. But we’re looking for that candidate who’s a go-getter and doesn’t get easily discouraged by this and thrives in these kinds of scenarios. 
We are flexible in terms of link-building strategies, as long as they don’t hurt the website’s health in any way. 

What you'll do...

  • Prospect Research (using the web and our tools such as Ahrefs to look for relevant sites and people for linking opportunities)
  • Email Outreach (can craft effective emails and replies to be used for reaching out to different site owners & influencers around the web)
  • Content Outline Creation (create content assets that can be used for Competitor Link Analysis (performing competitor research to analyze and identify gaps and linking opportunities)
  • Progress Tracking (track of outreach efforts, reporting, and providing recommendations for process improvement)
  • Work hand-in-hand with different SEO and non-SEO stakeholders for specific projects

You'll love this role if you have...

  • Solid understanding of why links are essential in SEO
  • Effective communication skills (written and verbal)
  • Strong coordination skills with the ability to think on their feet
  • nPrevious experience working in a team-oriented and collaborative environment
  • At least 2 years relevant professional experience

We'd love it if you have...

  • Knowledge of SEO tools like Moz, BuzzSumo, AHREFS and Dragon Metrics, Google Analytics and Search Console is a plus
  • Familiar with different Google search operators (for research)T
  • rack record in ‘white-hat’ quality link building
  • Project management experience
  • Good with personalizing emails for relationship building
  • Up-to-date with the latest trends and best practices in SEO

We make hiring decisions based on your experience, skills and passion. If you’re keen to apply and need reasonable adjustments or would like to note which pronouns you use at any point in the application or interview process, please let us know.